You have a great product and a clear photo, but the description is just, “Good condition.” This is the single biggest mistake sellers make! A powerful product description is what turns a browser into a buyer. On FujUnity.com, where competition for attention is fierce, your words matter.
Here’s a simple 5-minute formula to write a description that sells.
Table of Contents
- Minute 1: Hook Them with the Basics (The “What”)
- Minute 2: Sell the Benefits, Not Just the Features (The “Why”)
- Minute 3: Be Brutally Honest About Condition
- Minute 4: Tell a Mini-Story (The “Who”)
- Minute 5: End with a Clear Call to Action (The “How”)
- Your FujUnity Advantage
Minute 1: Hook Them with the Basics (The “What”)
Start by repeating and expanding on the key details from your title. Be specific.
- Example for a vase: “This is a beautiful, hand-blown glass vase from the [Brand Name] collection. It stands 12 inches tall and is in perfect condition, with no chips or cracks.”
Minute 2: Sell the Benefits, Not Just the Features (The “Why”)
This is the most crucial step. Explain how the product improves the buyer’s life.
- Feature: “Holds water.”
- Benefit: “Perfect for displaying a fresh bouquet of flowers, instantly brightening up any room in your home.”
- Feature: “Made of solid oak.”
- Benefit: “This durable construction ensures it will last for years, becoming a family heirloom.”
Minute 3: Be Brutally Honest About Condition
Building trust is non-negotiable. If there’s a scratch, a stuck pixel, or a faint stain, mention it. Use terms like “Like New,” “Gently Used,” or “For Parts/Repair.” Honesty prevents returns and negative feedback, building your reputation as a trustworthy FujUnity seller.
Minute 4: Tell a Mini-Story (The “Who”)
Give a brief reason for selling. It makes the listing feel more personal and authentic.
- “Selling because we’re downsizing.”
- “Upgraded my model, so this one needs a new home.”
- “Never used, it was an unwanted gift.”
Minute 5: End with a Clear Call to Action (The “How”)
Tell the buyer exactly what to do next.
- “Message me on FujUnity with any questions!”
- “Local pickup is available in [Your Town].”
- “Check out my other listings on my FujUnity profile for more great deals!”
Your FujUnity Advantage
A well-written description, combined with our platform’s reach, is a powerful sales engine. It answers buyer questions before they’re asked and builds the confidence needed to click “Buy.”
Start Selling Smarter
Stop leaving money on the table! Log in to FujUnity.com and spend five minutes upgrading your descriptions, you’ll be amazed at the difference.
