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Renting Mailing Lists
One way of promoting your business is by renting a mailing list. So many businesses have gone online that you may think renting a mailing list would be redundant. But, in today's Internet world, people expect to receive marketing information online and quickly. It is also wise to keep track of leads because of the high volume of lead generation now available. Here are some things to consider when renting a mailing list:

o What kind of profit can the company generate from the rental of its mailing list? If your niche is not marketing , then you should not purchase a list. However, if you are marketing in the area of health and wellness, beauty products, auto, home, or any other sub-niche market, then you will get a high return on your investment from the mailing list. The disposable income generated by the mailing list will pay for the cost of purchasing the list.

o Can the business benefit from the mailing list? This is another question to ask when considering the rental of its mailing list. Some types of businesses will use it exclusively while others will use the list on a regular basis. If your business is not involved with direct selling and receives a high volume of direct mail, then the e-mails sent to the subscribers on the list will allow you to reach those people more readily. A mailing list broker can help you create a targeted mailing list that will allow you to increase your income tax mailing list and increase your customer base.

o How much does the mailing list cost? The cost of renting a list depends on the length and frequency of use. You can obtain a standard rate for a one year mailing list or a six month mailing list with a six month prepaid billing invoice. There is also a crofton address based mailing list which costs only three dollars per month. You can obtain a ten month or twenty four month postal address based mailing list for a similar price.

o Who would be the recipients of your mailing list? If your company sends formal notices and invoices to individuals, then the recipients are those individuals on your mailing list. If you are renting a mailing list, then the recipients can be anyone you choose. However, recipients on a standard income-expense form must be at least 18 years old and a U.S. citizen.

o Is the rental of its mailing list a good tax strategy? The rental of its mailing list allows you to comply with the terms of the Income-tax Act. The rental is a one-time expense that is deductible as a business expense. The rental does not have to be paid at the same time each year as an expense. You can, however, charge the mailing list to your personal credit card on a monthly basis and pay the amount when you receive a check in the mail. You need to allow the Internal Revenue Service to determine the value of the mailing list so you will be taxed on the amount of the mailing list you have charged to your personal credit card.

A U.S. tax attorney who has experience working with businesses on their income-tax return can help you determine if you are eligible for the rental of its mailing lists. You should also ask your tax advisor if you need to report any related expenses on your taxes. Your tax advisor can provide you with a tax professional who can make suggestions to reduce your unrelated business taxable income. Your tax advisor may also be able to assist you with any necessary government reporting that you need to make to report the related expenses on your income tax return.

The rental of mailing lists can be a valuable business strategy. When you rent mailing lists you can save money by not having to purchase additional mailing lists each year and you can use the same mailing list over a period of time. By renting a mailing list you can create a mailing list that is targeted to the interests of your customers. You can use these mailing lists to send out promotional announcements to your customers or clients and you can use the same mailing list to conduct email campaigns to announce new products or services.